Life coaching is an increasingly popular profession that has no specific licensing or academic requirements. Though psychologists also often consider themselves life coaches, these therapists don't focus on treating mental illness. Instead, they help individuals realize their goals in work and in life. An executive coach, for example, may be enlisted to help a chief executive become a better manager, while a "love" coach may map out a plan to help a client find romantic fulfillment.

Cognitive-behavioral therapy stresses the role of thinking in how we feel and what we do. It is based on the belief that thoughts, rather than people or events, cause our negative feelings. The therapist assists the client in identifying, testing the reality of, and correcting dysfunctional beliefs underlying his or her thinking. The therapist then helps the client modify those thoughts and the behaviors that flow from them. CBT is a structured collaboration between therapist and client and often calls for homework assignments. CBT has been clinically proven to help clients in a relatively short amount of time with a wide range of disorders, including depression and anxiety.

Motivational Interviewing (MI) is a method of therapy that works to engage the motivation of clients to change their behavior. Clients are encouraged to explore and confront their ambivalence. Therapists attempt to influence their clients to consider making changes, rather than non-directively explore themselves. Motivational Interviewing is frequently used in cases of problem drinking or mild addictions.

Person-centered therapy uses a non-authoritative approach that allows clients to take more of a lead in discussions so that, in the process, they will discover their own solutions. The therapist acts as a compassionate facilitator, listening without judgment and acknowledging the client's experience without moving the conversation in another direction. The therapist is there to encourage and support the client and to guide the therapeutic process without interrupting or interfering with the client's process of self-discovery.

Psychodynamic therapy, also known as insight-oriented therapy, evolved from Freudian psychoanalysis. Like adherents of psychoanalysis, psychodynamic therapists believe that bringing the unconscious into conscious awareness promotes insight and resolves conflict. But psychodynamic therapy is briefer and less intensive than psychoanalysis and also focuses on the relationship between the therapist and the client, as a way to learn about how the client relates to everyone in their life.

Rational Emotive Behavior Therapy (REBT) offers valuable support in identifying and challenging self-defeating thoughts and actions. REBT focuses on present issues, revealing how unhealthy thoughts hinder personal and professional goal attainment. REBT can be beneficial for addressing various negative emotions such as anxiety, depression, guilt, problems with self-worth, and extreme or inappropriate anger. It also aids in changing self-defeating behaviors like aggression, unhealthy eating, and procrastination. REBT utilizes diverse methods and tools, including positive visualization, reframing thoughts, self-help materials, and assigned homework, to reinforce progress between sessions.

Reality therapy is a client-centered form of cognitive behavioral psychotherapy that focuses on improving present relationships and circumstances, while avoiding discussion of past events. This approach is based on the idea that our most important need is to be loved, to feel that we belong, and that all other basic needs can be satisfied only by building strong connections with others. Reality therapy teaches that while we cannot control how we feel, we can control how we think and behave. The goal of reality therapy is to help people take control of improving their own lives by learning to make better choices.